Netflix Sans is poised to save the company “millions of dollars a year.”Īs for the font itself, Netflix Sans looks. Netflix has previously used Gotham for its branding efforts, but Netflix brand design lead Noah Nathan explained in an interview with It’s Nice That that the company chose to create its own font for two reasons: to give Netflix its own unique identity (technically, anyone willing to pay a licensing fee can use Gotham), and because licensing Gotham for all of Netflix’s international marketing campaigns was getting expensive. That brings Netflix into a shockingly large league of big technology companies with their own custom fonts, alongside Apple ( San Francisco), Samsung ( SamsungOne), Google ( Roboto and Product Sans, because naturally Google has font fragmentation), and Microsoft (sort of, depending on how you score Segoe). Netflix will be using it for branding and marketing purposes going forward. The font was created by the company’s in-house design team with type foundry Dalton Maag. Actually, no one has said that, but that won’t stop Netflix from unveiling Netflix Sans, its own custom typeface ( via It’s Nice That). It’s been said that a tech company hasn’t made it big until it has its own bespoke font.
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